I was driving down the road when I noticed that there was a new store in this old has-been-empty-for-some-time-now building. I was pleased to see that there was something in there. I was ecstatic when I saw the name:
I actually made a U-turn so I could look in the windows and check it out. They even had a little sign over the side door:
You can imagine my disappointment when I looked in the window and saw that "fleece" was in reference to the many fuzzy jackets, scarves, and outerwear it sells, and not yarn or roving or anything knittingesque.